Account · Client ·
Communications
National champion turned client-side operator. MBA, MS, and a habit of turning goals into results.
Scroll for the work ↓I learned on the runway that results come from preparation, feedback and nerve. Now I bring that to clients.
ChallengeProfessional athletes and major-league clients each needed distinct communications, timelines and brand moments.
What I didTurned each client's goals into a plan, ran day-to-day communications, owned social analytics, and delivered events and brand activations.
ChallengeBuild a personal platform from zero in a crowded creator space.
What I didTested formats, read performance analytics weekly and doubled down on what worked. Now advises athletes and university programs on personal branding.
ChallengeProfessional track and field athletes lacked an inclusive space to connect and grow.
What I didLaunched and leads the community, from positioning and partnerships to programming and engagement.
ChallengeProduce high-volume athlete stories without losing quality.
What I didBuilt AI-assisted writing workflows and worked directly with the CEO on marketing strategy.
From Etobicoke to NCAA Division I captain to Canadian national champion, then an MBA and MS from UCF's DeVos program.
Today I work where clients, communications and data meet: managing relationships, building plans that hold up, and reporting on what moves the numbers. I'm open to account, client success, communications and marketing roles in Toronto and beyond.
I turn goals into timelines, deliverables and repeat relationships.
Campaigns, PR and brand storytelling, end to end.
MBA-trained. KPI reporting. Decisions that follow the data.
Events, activations and communities people show up for.
MBA & MS, Sport Business Management · DeVos Program · 2023–25
BS, Exercise Science & Kinesiology · Minor, Nutrition · 2019–23
Also: lululemon Educator (2026–now) · Navigate · Orlando Valkyries · UCF Graduate Assistant · CMU Tutor
Let's work together